Suitable to use on delicate newborn skin. Soothes dry itchy skin and helps with improving the symptoms of inflammation due to eczema or psoriasis. Effectively removes dirt and grime from the most sensitive skin, while leaving skin beautifully soft and moisturised. Goat’s milk can act as a gentle exfoliator.

Ideally a baby soap should not contain fragrances, a known allergen that can worsen dry and eczema-prone skin, according to research. Sulfates are another no-no, specifically sodium lauryl sulfate.